Sol Trujillo: Life in Real Time

The challenges of the aging population will be greatly mitigated by an expanding, young, immigrant workforce.

Since the November election, there has been much talk in Washington and on the pundit circuit about America's changing demographics, especially the "Latino vote" and the new realities of political campaigning. There has also been considerable wrangling over immigration and what it means for a country that is a nation of immigrants but is more crowded than it once was.

The immigration debate is significant to America's politics and culture, but it is also crucial to the country's economics, a subject that receives too little attention. Let's be blunt: The future wealth and well-being of the American people—the country's economic security, national security, business innovation, GDP growth and status in the global marketplace—require a comprehensive solution to the chronic problems caused by a broken immigration policy. In particular, the status of 11 million unauthorized Latino immigrants now living here must be resolved.

The economics are simple: Latinos spur demand. Seventy percent of the nation's gross domestic product is fueled by consumer spending. That means the Latino population—large, growing and increasingly prosperous—will play a key role in America's economic future.

Latinos are now by far the country's biggest minority-market segment. Including unauthorized residents, the Latino population now exceeds 54 million (not counting nearly four million in Puerto Rico). Blacks, in second place, number 39 million. The Latino population has increased by more than 52% since 2000. In the same period, the non-Latino white population grew less than 2% and blacks by 14%.

According to U.S. Census forecasts, the Latino population in America will reach 133 million by 2050. Those 133 million American Latinos will outnumber the populations of Japan and Russia, whose numbers are already in decline.

With growing numbers comes more spending: Latino purchasing power now exceeds $1.2 trillion and, according to the University of Georgia's Selig Center, will top $1.5 trillion by 2015. From a global perspective...

Latest News & Updates

USHLI to Honor Sol Trujillo at 31st National Conference in Chicago on February 14-17, 2013

It was announced today that Sol Trujillo will receive the National Hispanic Hero Award of United States Hispanic Leadership Institute (USHLI), meeting in Chicago in February 2013. In making the announcement, USHLI President Dr Juan Andrade said "Sol is an extraordinary American who commands considerable respect and influence for his service to the nation and who is fiercely proud of his Hispanic roots, and it is our privilege to present to him our most prestigious award." Read More

NACD names Sol Trujillo to Directorship 100, recognizing the nation's most influential boardroom leaders

Sol Trujillo, chairman of Trujillo Group Investments, has been named to the 2012
National Association of Corporate Directors (NACD) Directorship 100 in recognition of his exemplary leadership in promoting the highest standards of corporate governance. The NACD Directorship 100 recognizes the most influential leaders in the boardroom and corporate governance community and was announced in New York City on November 27, 2012. Read More